Black Hippy member Ab-Soul was spotted recently on Complex TV's The Process series in our Rocksmith Peace Love & Harmony Snapback. In the series' third installment, Soulo discusses the inspirations behind his rap career-- his parents' day jobs in a record shop. Check out the video here: Follow Ab-Soul on Twitter: Tweets by @abdashsoul & outfit yourself in Rocksmith's Summer 2013 Collection, available now.
SXSW's music conference has been going in full swing for a couple days now and we're already spotting Rocksmith on a few of the performers. West Coast rapper Schoolboy Q was spotted performing in our Tie-Dye Wu Tang bucket hat on the Fader Fort stage at SXSW 2013. Fellow Black Hippy Ab-Soul was also spotted in Rocksmith's blue & white McCarren Jacket. Check out the video, which also features Action Bronson and superstar emcee Kendrick Lamar (who's also a fan of our label): And if you're in Austin be sure to check out our SXSW Showcase featuring Dizzy Wright, YG, Sir Michael Rocks, Doughbeezy and more. O.S.